Partnered with Lil Yachty to turn his love of pizza into Yachty's Pizzeria, a frozen pizza brand distributed nationwide at Walmart. Leading the creative and marketing strategy across social, influencer partnerships, PR and experiential, we took Yachty's world from streaming platforms to grocery aisles. Over 1.3 million pizzas sold!

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Agency: Universal Music Group for Brands 

Production Company: Happy Place