Jack Daniel’s wanted a real place in music, not just a logo on a stage. I lead creative direction for Jack’s Garage, helping grow the platform across F1 weekends through artist partnerships, live experiences, content and merch alongside talent like Metro Boomin, Shaboozey and T-Pain. The work has generated 15B+ earned media impressions and 10M+ social impressions.

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Agency: Universal Music Group for Brands 

Production Company: Kursza, BMF